What is the role of economic actors in shaping our ideas about what it means to be a "real woman" or even a "good mother/parent", and what we need to buy to achieve this? How is demand raised in the beauty industry, the sports industry, the parenting industry and beyond? What can we do when we can only afford products produced under inhumane working conditions on the other side of the world? How does the region of East-Central Europe connect to the global economy, and how does it affect consumption patterns and aspirations? What is the role of individuals, companies, nation states and supranational actors in making a change? We discussed these and other related question in our dialogue forum Consumption and women's rights, in Budapest on 22 May 2017, with people from different scientific and ideological backgrounds.